We made Colonel Sanders into a Virtual Influencer. As real as he looks, he’s actually computer generated. Like a true influencer, he did #ads for other brands (like Old Spice, Casper, and TurboTax), his captions were long, rambling platitudes, and he was shamelessly selling his fried chicken “hustle.“
Some people realized we were making fun of dumb influencer culture. Other people failed to realize we were making a joke and thought we were earnestly trying to create an age-ambiguous CGI influencer Colonel Sanders a thing. Whatever. It was fun.