To promote the Old Spice Wild Collection, we put Old Spice's legendary marketing department in the hands of a real life Wolfdog with an electronic speech collar. It's very hard to do this campaign justice in video form - it was something that needed to be experienced live. For example, in his madness to gain customers in any way possible, Mr. Wolfdog did fans' homework, held live internship interviews on Google Hangouts and then produced a commercial his interns wrote, and even beat them at video games on XBox Live while yelling marketing slogans at them.